The primary logo should be used in most instances. The logo should always appear on a grey background (#e8e6e7). The minimum size for reproducing the logo in print is 1” high.

The secondary logo should be used in instances of integration with other logos in positive and negative environments. The minimum size for reproducing the logo in print is 1” high.

The reduced logo should be used in instances where the primary or secondary logos are illegible or hard to decipher, for example, over busy images. Use the positive logo for placement on white or light colored backgrounds and the negative logo for placement on black or dark colored backgrounds. The minimum size for reproducing the logo in print is 1” high.

This special application version of the logo can be used in instances where a colorful box is helpful for differentiation of the logo amidst other graphic content.